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Rochester fashion show aims to raise money for sick children

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ROCHESTER, Minn. (KTTC) - Downtown Rochester's Studio 324 will transform into a fashion runway Saturday night.

And its not your typical fashion show - models will strut designs for charity.

It's an event called "Winter.Wear.Wellness - A Heart for Fashion" and its in Rochester for its second year.

Last year's proceeds went to the Ronald McDonald House - and this year, funds raised will go to Kids Dreams Come True - a non profit that seeks to bring joyful experiences to children with life-treating illnesses in and around Southeastern Proceeds.

The event is co-organized by Alexander Denning and Mariah Mrotek. With roots in California, Alexander Denning says his Minnesota ties helped to bring the event together.

"Privileged Model Management in Eden Prairie, Minnesota is kind of a big agency that's kind of helped me fuel ideas and brainstorming, bringing together designers, vendors, illustrators, everything that's kind of coming together with the event," Denning said.

Doors open 6:30 p.m. Saturday - the show starts at 7:30.

General admission tickets are $20 with VIP tickets set at $40.


Beret Leone

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