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WATCH: Wisconsin family rescues bear with jug stuck on head while out fishing

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Bear with container on its head

(KARE/NBC News) -- A Wisconsin family out for an evening of fishing, got caught instead in a Winnie the Pooh moment.

“Winnie’s cousin,” Brian Hurt laughs.

Brian, his wife Tricia and son Brady were coming back to the landing on Marshmiller Lake near Bloomer, Wisconsin just before sunset when they spotted what looked like a log.

Until, upon further inspection, they realized the log was moving.

“We thought it was a black lab in the water and had a jug on its head,” Brian said. “Then as we got closer my wife is like, ‘No, that looks like a bear.’”

Indeed, it was a young bear struggling in the water with a plastic jug stuck on its head.

“I don’t think it even knew which direction to go,” Brian said.

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