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New store in Zumbrota aims to support local farmers

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ROCHESTER, Minn. (KTTC) -- A new storefront aimed at supporting local farmers opened Friday in Zumbrota.

Jayne and Dean Bredlau started their microgreens company, The Greensted Regenerative Project four years ago out of their garage.

Their business grew over the years, distributing their greens to 50 retailers across the area, and selling in local farmers markets.

Both Jayne and Dean quit their day jobs to focus on the business, and they recently were able to move out of the garage and into a new storefront in Zumbrota.

Their goal is to showcase local products from farmers, in addition to their own products.

"We have our farmers markets, if we can get into a retail store, great, but that's why we are opening this store, because not every farmer can get into a retail establishment," Dean Bredalu said.

He said many farmers that they work with have gained more market and business skills over the year, leading to more success.

"What I think has happened is that there are a lot of other local, cottage industry type farmers, market farmers that found that same niche, where they are marketing their own product," Dean said. "They are getting it directly to the consumer. And a lot of the farmers that we work with, they've done that. They've kept their day job, and they grow their business, until their business outpaces their day job."

The store will be stocked with meat, soaps, flowers and other locally produced goods.

"Everything in our store will come from a radius of less than 200 miles," Jayne Bredlau said. "We have met every producer, often participating side-by-side with them ate vendor events or farmers markets."

They will also launch an online farmers market in August.

"It's just another avenue for farmers to get their product out there," Dean said.

He said like many other businesses, they are shorthanded when it comes to employees, and it's delayed production.

"I would say we are shorthanded, but enjoying challenge," he said. "We are seriously enjoying every part of it."

To find out more about Greensted Regenerative Project, visit its website.

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Megan Zemple

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